9 min read
Apify costs $19 per month on Starter, $199 on Scale and $999 on Business, or about 10 percent less billed annually. A free plan gives $5 of usage a month. The subscription is prepaid credit, not a flat fee: compute units ($0.13 to $0.20 each), proxies and paid Actors draw it down, and anything past the balance bills as you go. So your real Apify cost is set by usage, not by the plan name.
prices verified against apify.com/pricing, September 2026
Robot console
Standing by Running · s Complete · rows
1 · Pick a target
3 · Fields to extract
Agent log
Crawl graph
Extracted data · rows
Want this data fresh every morning, without lifting a finger?
The numbers
| Plan | Billed monthly | Billed annually | Prepaid usage | Compute unit | Actor RAM | Concurrent runs | Support |
|---|---|---|---|---|---|---|---|
| Free | $0 | $0 | $5 a month | $0.20 | 16 GB | 5 | Community |
| Starter | $19 | about $17 a month | $19 a month | $0.20 | 64 GB | 32 | Chat |
| Scale | $199 | about $179 a month | $199 a month | $0.16 | 256 GB | 128 | Priority chat |
| Business | $999 | about $899 a month | $999 a month | $0.13 | 512 GB | 256 | Account manager |
| Enterprise | Custom quote: custom limits and unit prices, SLAs on delivered data, a dedicated team | ||||||
Starter dropped to $19 from the $29 many older reviews still quote, and the annual toggle takes roughly 10 percent off every paid plan. Paid plans also earn a Bronze, Silver or Gold discount on Apify Store Actors. Prices are in US dollars and do change, so confirm on apify.com/pricing before you commit to a year.
The meter
Meter 01
One compute unit is 1 GB of RAM for one hour. A browser-based Actor set to 4 GB that runs for 30 minutes uses 2 units, or $0.40 on Starter. The same job on a slow, heavily scripted site can run three times longer and cost three times as much, with no change on your side.
Meter 02
Most people start with a ready-made Actor from Apify Store. Many bill per result or per event on top of, or instead of, compute, and some are rented monthly. Each Actor sets its own price, so two Google Maps scrapers can cost very different amounts for the same thousand places.
Meter 03
Residential proxy traffic bills per GB, Google search results per 1,000, and datasets, key-value stores and request queues bill for storage time and reads and writes. These are small per unit and easy to forget until a large crawl stores and moves a lot of data.
Worked bill A · Starter
One Actor at 4 GB runs 30 minutes a day: 60 compute units a month, $12. The retailer blocks datacenter IPs, so it pulls 2 GB of residential traffic at $8 per GB, $16. Usage totals $28 against $19 of prepaid credit, and the month costs about $28. List prices only; page weight and run time will move your figure.
Worked bill B · Scale
1,000 compute units at $0.16 is $160, and 20 GB of residential proxy traffic at $7.50 is $150. Usage of $310 against $199 of prepaid credit means a bill of about $310 before any per-result Actor fees. The plan price is the floor of the invoice, not the ceiling.
Real bill
| Item | Free | Starter | Scale | Business |
|---|---|---|---|---|
| Residential proxies | $8 per GB | $8 per GB | $7.50 per GB | $7 per GB |
| Datacenter proxies | 5 IPs included | 30 IPs, then $1 per IP | 200 IPs, then $0.80 per IP | 500 IPs, then $0.60 per IP |
| Google SERP proxy | $2.50 per 1,000 | $2.50 per 1,000 | $2 per 1,000 | $1.70 per 1,000 |
| Unblocker | $1.50 per 1,000 requests | $1.50 per 1,000 | $1.25 per 1,000 | $1 per 1,000 |
| External data transfer | $0.20 per GB | $0.20 per GB | $0.19 per GB | $0.18 per GB |
| Extra concurrent run | $5 per run | |||
| Extra Actor RAM | $1 per GB | |||
| Personal training | $150 per hour (Scale includes 1 hour a quarter, Business 1 hour a month) | |||
The number that does not appear on any pricing page is engineering time. Custom Actors are code: someone writes them, bumps memory when runs time out, and fixes selectors when a target site ships a redesign. If Actor output lands in a warehouse, a data lineage map shows which dashboards go stale when one of those runs fails, but the repair itself is still a developer task. Our breakdown of what web scraping really costs puts that hidden line next to the vendor fees.
Plan choice
Free · $0
$5 buys about 25 compute units. Enough to confirm a Store Actor returns the fields you need before paying for anything.
Starter · $19
A solo developer or analyst with a few scheduled runs. Expect overage once residential proxies enter the picture, as worked bill A shows.
Scale · $199
The break-even point: once usage passes roughly $200 a month, the 20 percent lower compute price and cheaper proxies pay for the jump from Starter.
Business · $999
256 concurrent runs, $0.13 compute and an account manager. Worth it when monthly usage already runs near $1,000 on Scale.
Decision
| Dimension | Apify | WebRobot |
|---|---|---|
| Entry price | Starter $19/mo, or a free $5 monthly allowance | Launch $79/mo or $63/mo yearly; the interactive demo is the free taste |
| What the invoice follows | Runtime, memory, proxy traffic, storage and per-result Actor fees | A fixed plan: records and robots per month |
| Mid tier | Scale $199/mo plus usage beyond $199 | Scale $249/mo or $199/mo yearly: 25 robots, 100,000 records, hourly alerts, logins and forms |
| How a scraper is made | Pick a Store Actor or write one in JavaScript or Python | Describe the fields in one plain-English sentence |
| When a site redesigns | The Actor author, or your developer, updates the code | The agent re-finds the fields by meaning |
| API | Full platform API on every plan | REST API on every plan, see the web scraping API |
You have developers who want to write, host and schedule their own code, you need 100 or more runs in parallel, or a maintained Store Actor already covers your source. At $19 with a real API and 32 concurrent runs, nothing we sell is cheaper for that profile.
Finance wants the same number every month, the data sits behind a login or a search form, or nobody on the team writes JavaScript. The Apify alternative comparison covers the switch in detail, and the WebRobot pricing page lists every plan limit.
Pricing out more than one vendor? The same plan-by-plan treatment exists for Octoparse pricing, and our side-by-sides cover Browse AI, Import.io and Bright Data.
FAQ
Describe the data in a sentence. The robot delivers it to Sheets, Slack or your API for one flat monthly price, however long the site takes to load.